We're letting artists in a few at a time.
Get in early.
Behind every artist who made it was someone obsessed with their career. PopHatch is that someone: a record label built to run your business with you.
3,000+ artists on the waitlist and counting
Getting in early
Three things you get for joining today.
01
First through the door
We’re letting artists in a few at a time.
02
Free during early access
Join the waitlist and use PopHatch free while we let artists in.
03 · Free today
The Royalty Checklist
Every place your music earns, and how to make sure the money reaches you. PRO, MLC, SoundExchange, neighboring rights, Content ID, sync.
11 pages · PDF
You're carrying the weight of your own music career alone.
Every result, every idea, every next step lives in your head. Because there's nowhere else for it to go.
Carrying your career is what a label is for.
PopHatch is your label. Tell it what you're working on.
It already knows your numbers, across platforms, every day.
Then it tells you your next move, and why. You make the calls.
Your saves jumped the day after Tuesday's TikTok. That clip is working.
This week:
1. Pitch to Spotify editorial by Friday. You need 7 days before release.
2. Post the studio version clip Thursday, same time as Tuesday.
3. Register the song with the MLC. It's missing.
We back artists.
You keep your masters. You keep control. We keep helping you do the rest.
Why we built PopHatch
"Building a career as an artist is a full-time job, and a hard one. I spent fifteen years at Universal Music Group and Warner Music Group, and I saw what labels give the artists they sign: a team that knows what to do next. I built PopHatch to give that to you. It learns your audience and shows you what to do next to grow your business and your brand."
Oana Ruxandra
Founder, PopHatch · Former Chief Digital Officer, Warner Music Group · LinkedIn
15 years
Running digital and partnerships at Universal and Warner
7 years
Quant portfolio manager at BlackRock and Constellation Capital
Wharton
MBA in Finance and Management. BA, Columbia University
In the press
Built by someone who's run digital at two major labels.
Oana Ruxandra, founder
Billboard · 2019
40 Under 40
Listed at #37 as EVP, New Business Channels and Chief Acquisition Officer, Warner Music Group.
Billboard · 2018
Digital Power Players
SVP Digital Strategy and Partnerships, Universal Music Group. Credited with UMG's global multiyear deal with Facebook and Instagram.
Billboard · 2022
Power List
Chief Digital Officer and EVP Business Development, Warner Music Group.
Billboard · 2022
Women in Music
Named among Warner Music Group's top executives.
Variety · 2021
New York Women's Impact Report
Credited with positioning Warner as a leader in music and technology.
Variety · 2022
New Power of New York
Credited with licensing deals with Twitch, SoundCloud and Meta.
Deals and partnerships Oana led at Warner Music Group
Plus first-of-their-kind artist moments: Twenty One Pilots in Roblox, David Guetta's Roblox DJ party, and Aya Nakamura in Fortnite.
3,000+ artists on the waitlist and counting
Questions
We're letting artists in a few at a time.
Get in early.
We're letting artists in a few at a time. Join the waitlist and PopHatch is free during early access. Your Royalty Checklist arrives the minute you join.