The Signal

You changed the headline, the pricing, and the CTA in the same week. Signups went up. You have no idea which change caused it. Here's how to fix that so every test gives you a clear answer.

Every PMF article you've read was written for companies with thousands of users. You have 50. Here are the specific signals to look for right now and the five conversations that tell you everything.

You launched. Now it's Tuesday morning and you don't have a plan. This week-by-week framework gives you one job per week so you stop guessing and start learning what actually works.

Your product is live but your Stripe dashboard is empty. Here are the specific tactics founders use to find their first 10 paying customers, starting today with zero budget.

You ran five marketing tactics in the same week and got a handful of signups. Now you have no idea which one worked. Here's how to stop guessing and start measuring, even with tiny numbers.

You launched your SaaS and nothing happened. No signups, no traffic, no signal. Here's how to diagnose whether it's an awareness, positioning, or channel problem, and what to do about each one this week.

You cannot tell if the problem is your product or your marketing because you are changing both at the same time. Here are three quick tests to isolate the answer this week.

Product-market fit is not a moment you arrive at. It is a process of elimination. Here is the concrete 4-week testing loop you can start running this week.

You got people to show up. But they looked and they left. Here is how to figure out if the problem is your product, your price, or your pitch, and what to do about each one.

You launched. Something is happening, but not the thing you need. Here are the 3 reasons founders get stuck after launch and the systematic approach that actually works.